FAST: WICKAM & CASKs for Accelerated Learning To Drive Buy-In, Action & Results
CFE - 245 Points
Move Beyond Training—Achieve Real Learning, Action & Lasting Behaviour Change
A franchisor’s ultimate goal isn’t just to train franchisees—it’s to ensure they learn, take action, and sustain lasting success. Traditional training approaches often fail to drive real behaviour change because they focus on delivery rather than application and measurable results.
The FAST program introduces you to WICKAM (Worthwhile, Interactive, Convenient, Know-How Transfer, Assessed, Measured) and CASKs (Competencies, Attitudes, Skills & Knowledge), two powerful frameworks designed to ensure franchisees don’t just complete training, but apply their learning to drive measurable business outcomes.
By implementing these proven learning accelerators, you’ll create learning experiences that engage, motivate, and lead to sustained behaviour change, ensuring that every training initiative delivers real impact.
Forget training—focus on learning that drives action and results.
Who Should Participate?
This program is designed for business owners, franchising professionals, and those looking to succeed in the franchise sector to:
✔ Transform traditional training into a learning experience that drives real-world application
✔ Ensure franchisees develop the competencies, attitudes, skills, and knowledge (CASKs) needed for success
✔ Design learning programs that engage franchisees and drive measurable results
✔ Implement WICKAM learning accelerators to ensure knowledge transfer, assessment, and long-term retention
Whether you’re an emerging franchisor building a scalable learning strategy or an established brand looking to refine and optimise franchisee development, this program provides critical insights and practical strategies to create training that delivers lasting impact.
What You’ll Gain from This Exclusive Program:
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A Shift from Training to Learning – Design a learning transfer system that ensures knowledge leads to action.
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WICKAM Learning Framework – Apply a structured approach to maximise knowledge retention, application, and assessment.
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CASKs Development Strategy – Identify and develop the key competencies, attitudes, skills, and knowledge that drive success.
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Blended Learning Techniques That Work – Learn how to combine eLearning, coaching, and interactive activities for maximum impact.
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A Measurable Approach to Learning – Implement tools and strategies to track learning effectiveness and return on investment.
How It Works:
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Personalised 1-2-1 Coaching & Mentoring – Work directly with your coach to focus on your biggest challenges and priorities.
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Flexible & Tailored to You – Progress at your own pace with a custom action plan built around your network’s needs.
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Strategic Frameworks & Practical Tools – Gain access to proven methods and real-world strategies that create lasting impact.
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Ongoing Support & Accountability – Get the guidance and encouragement you need to implement change with confidence.
What Will I Learn?
The FAST program is a self-paced eLearning, coaching, and mentoring program designed to move beyond traditional training and drive real behaviour change.
You will learn how to:
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Identify learning needs and develop targeted learning programs that drive action
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Design learning experiences that engage participants and ensure long-term retention
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Use WICKAM to structure learning for maximum impact—ensuring it is Worthwhile, Interactive, Convenient, Know-How driven, Assessed, and Measured
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Apply the CASKs framework to ensure participants develop the right Competencies, Attitudes, Skills & Knowledge
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Implement learning measurement strategies to track behaviour change and return on investment
By the end of this program, you’ll have a high-impact learning and development strategy that ensures participants don’t just attend training—they apply what they learn, drive business success, and sustain lasting results.
Who Leads The Program?
This program is led by Jan Timms, (PhD) a highly respected franchising expert, successful businesswoman, and thought leader in the franchise sector. With extensive practical experience in sales, marketing, learning and development, and franchise operations, Jan has dedicated her career to helping franchisors develop and replicate successful franchisees.
Jan holds a PhD in franchising success factors, alongside a Master of Management, a Graduate Diploma in Learning and Development (L&D), a Diploma of Marketing, and a Diploma of Franchising. Her research has shaped the Five Magic F’s Success Formula, an evidence-based framework that has been successfully applied across multiple franchise systems.
While Jan developed and leads the program, she is also supported by a network of accredited coaches, all of whom are experienced franchising professionals. These experts are trained in the Five Magic F’s framework and actively use it to coach their own clients, ensuring high-calibre guidance and real-world impact.
Together, this team provides specialist coaching and mentoring, helping franchisors and franchise professionals implement proven strategies to drive franchisee success.
Investment?
$375 (FCA members), $475 (non-members)
10% discount applies if you enrol more than one person from your franchise system. In fact, this is much encouraged to fully benefit from the program as it is good to have several people working together on the change initiatives.
Testimonials:
Andrew Bryant,
Network Strategy Manager,
Bridgestone Australia Ltd
“The Franchising Success Formula” program hit the mark. This should be on the list of essential programs for all Franchisors, particularly those starting out, seeking to improve, and/or wanting a deeper understanding of the formula to apply if success is the desired outcome.”
Rob Dallimore
Managing Director
Worldwide… more than just print
“After implementing this program our franchise partners increased revenue by 25% in the subsequent six month period. This resulted in thousands of dollars in additional revenue for us.”
John Post
L&D Manager
Kwik Kopy
“Participation in our franchisee performance groups improved and our franchisees became more engaged. We went from 37% participation to over 80%, and the participating franchisees outperform those not involved by a mile.”
Nick Hughes, Australian Partner, Franchise Peer Performance Groups
"I was fortunate to be able to read a copy of Jan's book in late 2022. It's an insightful, clearly structured and valuable tool for any aspiring or existing franchisor to put to use.
The more I read, the more I knew I wanted the opportunity to speak with Jan, do an interview and share that more broadly within my network. In our discussion, Jan clearly articulated key learnings from her research and some targeted insights that are laid out in her book for franchisors.
For those folks who were listening and gave me feedback later, the concepts and actions required (actually that are maybe demanded!) by the Silent Killers of Franchising Jan has identified are clear!
Great reading and great to listen to Jan's wisdom."
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