Education Events & Programs
Explore our diverse range of Certified Franchise Executive (CFE) education events and masterclass programs, tailored for franchisor executives responsible for driving franchisee adoption of key initiatives. Whether you're a senior leader, department head, project team member, or field consultant, our flagship masterclass initiatives, along with dynamic action learning workshops, offer invaluable insights into franchising's critical success factors. Empower your team to lead your franchise system to new heights of success.
Franchising Success Formula Masterclass Program
CFE - Full Program 1470 points or 245 points for each part.
Enrol in the full program or tackle each part separately
The number one critical success factor in franchising is the franchisor’s ability to attract, develop and replicate successful franchisees. Are you part of a franchisor team that is striving to achieve this? If so, join the masterclass program and learn how to apply the Franchising Success Formula whilst working on your own unique priorities, at your own pace with the support of practical tools, eLearning resources and a combination of one-on one and group coaching sessions.
Mastering Franchising Success: Five Proven Elements
CFE - 245 Points
Free for new FCA members if taken within six months of joining.
Franchising is challenging, it’s not like other businesses, you can’t just tell franchisee partners what to do and expect them to do it! However, the fact is that if you can’t get franchisee partner participation and engagement and most importantly action with the programs and initiatives that you want to implement, it will slow you down and hold back success.
Mastering Franchising Success: Five Proven Elements is Part One of the Franchising Success Formula Masterclass Program and a prerequisite for Parts Two to Six. This masterclass introduces you to an evidence based model derived from a seven year empirical research study into franchising success factors. It will provide insights into the factors the world’s most successful franchise systems apply.
Interactive Virtual Workshops
CFE - 88 Points
FCA Members $95 | Non-Members $145
Selecting Bright Stars: Tools and Techniques for Identifying High-Calibre Franchisees:
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Mastering Franchise Business Strategy: From Analysis to Action:
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​Beyond the Counter: Proactive Selling Skills for Franchisees:
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From Startup to Scaleup: Franchising Your Way to Growth:
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Expanding Horizons: Strategies for Franchise Business Growth and Innovation:
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​Franchise Due Diligence: From Exploration to Investment​:
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Mastering Field Support: High-Impact Strategies for Franchising Success
CFE - 245 Points
The most frequent problem that franchisees complain about is the lack of franchisor support. Franchisors from the same system say we give so much support our support is fantastic. Is the issue that field support is lacking? Or is it that franchisee expectations are unrealistically high? It’s time for you to confront the brutal facts on these questions and ensure that your field support team follow a structured system to mentor, coach and support your franchisee partners.
Mastering Field Support: High-Impact Strategies for Franchising Success, is Part Four of the Franchising Success Formula Masterclass Program and provides processes to identify and eliminate field support timewasters, create a structured field support system that is not one size fits all and ensure that your field support team have the business coaching expertise to implement field support effectively.
Mastering Culture & Communication: Building Trust & Collaboration
CFE - 245 Points
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There is overwhelming evidence in franchising research that the optimal cultural conditions for franchise systems are to structure the network in an organic, relational manner that facilitates cooperation and collaboration. Secondly, to foster a culture that’s supportive with embedded trust, encompassing learning orientation, cooperation, collaboration, and commitment. Thirdly, franchisors need to understand and accept that the interdependent nature of franchising requires a balanced rather than coercive use of power. Finally, you need to have an insatiable appetite for discovering, refining and transferring knowledge.
Mastering Culture & Communication: Building Trust & Collaboration is Part Four of the Franchising Success Formula Masterclass Program and will help you implement strategies to build trust, collaboration, mutual supportiveness and relationship commitment within your network as well as recommend tools and techniques to facilitate collaborative communication.
Mastering the Art of Replication: Get the Right People Onboard & Keep Them Thriving
CFE - 245 Points
Your most valuable assets are not the people involved in your franchise system. Your most valuable assets are the right people! Identify the attributes of the highest performers and you’ve unlocked the key to replicating them. To truly shine, you need to consider all of the people involved in your franchising network, not just franchisee partners and their teams but also all members of the franchisor team, your supplier partners and the clients of your franchise brand.
Mastering the Art of Replication: Get the Right People Onboard & Keep Them Thriving, is Part Two of the Franchising Success Formula Masterclass Program and it will equip you to identify the success attributes of your current star performers, find potential new franchisee partners and team members with similar attributes and develop the people involved in your franchise system into high performing stars.
Mastering Know How: Discover, Refine & Transfer Expertise
CFE - 245 Points
It’s widely acknowledged that know-how is the only true competitive advantage that you have as a franchisor. The capacity of a franchisor to transfer know-how, and the ability of franchisee partners to learn and apply that knowledge on the job, are critical success factors for competitive advantage and sustainability and provide the momentum for achieving success in franchising. After all, the know-how is what you’re selling in business format franchising, right?
Mastering Know How: Discover, Refine & Transfer Expertise, is Part Three of the Franchising Success Formula Masterclass Program. This masterclass steps you through techniques and processes to help you discover the vast amounts of tacit knowledge that exists within your network and then refine it into explicit knowledge that can be shared so that it can be transferred throughout the network via a dynamic knowledge fuel tank that fuels up your stars.
Mastering L&D: Achieve Learning Action & Lasting Behaviour Change
CFE - 245 Points
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40% of learners fail to transfer what is learned to the workplace. A further 70% have faltered in learning transfer within 12 months, and only 50% of investment in training results in business improvement. A paradigm shift is needed. Forget training. It doesn’t work. Learning and lasting behaviour change is what is needed.
Mastering L&D: Achieve Learning Action & Lasting Behaviour Change, is Part Five of the Franchising Success Formula Masterclass Program and emphasises the critical steps involved in identifying learning needs, designing effective learning programs and, implementing efficient blended delivery models as well as proving structures and techniques for achieving action and behaviour change and measuring resulting business outcomes.
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Client Testimonials
"The Ultimate Franchising
Success Formula” hit the
mark. The book should
be on the list of essential
reads for all Franchisors,
particularly those starting
out, seeking to improve,
and/or wanting a deeper
understanding of the
formula to apply if success
is the desired outcome.”
Andrew Bryant,
Network Strategy Manager,
Bridgestone Australia Ltd.
“After implementing this
program our franchise
partners increased
revenue by 25% in the
subsequent 6 month
period. This resulted in
thousands of dollars in
additional revenue for
us.”
Rob Dallimore, MD, Worldwide… more than just print
“Participation in our
franchisee performance
groups improved and
our franchisees became
more engaged. We went
from 37% participation
to over 80%, and the
participating franchisees
outperform those not
involved by a mile.”
John Post
L&D Manager
Kwik Kopy
I was fortunate to be able to read a copy of Jan's book in late 2022. It's an insightful, clearly structured and valuable tool for any aspiring or existing franchisor to put to use.
The more I read, the more I knew I wanted the opportunity to speak with Jan, do an interview and share that more broadly within my network. In our discussion Jan clearly articulated key learnings from her research and some targeted insights that are laid out in her book for franchisors.
For those folks who were listening and gave me feedback later, the concepts and actions required (actually that are maybe demanded!) by the silent killers Jan has identified are clear!
Great reading and great to listen to Jan's wisdom."
Nick Hughes, Australian Partner, Franchise Peer Performance Groups
2023 Getsmartservices.com.au